Free Website Monetisation Calculator
Estimate how much your website could earn from ads, affiliate links and lead generation. Instant results, no email required.
Your inputs
Estimated monthly revenue
Range: $7,189 – $13,351 / month
Annual: $123,240
Estimates based on industry benchmarks (Ezoic, Mediavine, AffStat). Actual results vary by audience quality, ad placement and content.
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We build monetisation-ready websites designed for ads, affiliate and lead capture from day one.
How we calculate each revenue stream
Plain formulas so you can sanity-check the numbers.
Ad revenue
(Visitors × 1.8 pages × RPM) ÷ 1000RPM = revenue per 1,000 ad impressions. Varies by niche.
Affiliate revenue
Visitors × EPCEPC = average earnings per visitor across affiliate links.
Lead revenue
Visitors × Opt-in % × Lead valueLead value = what one captured email or enquiry is worth to a service provider.
Benchmark assumptions by niche
| Niche | Ad RPM | Affiliate EPC | Lead value | Opt-in |
|---|---|---|---|---|
| Finance / Insurance | $25 | $0.40 | $35 | 2.5% |
| Tech / SaaS | $15 | $0.50 | $25 | 2.0% |
| Lifestyle | $8 | $0.20 | $8 | 2.0% |
| Travel | $10 | $0.25 | $12 | 2.0% |
| Health & Wellness | $12 | $0.15 | $15 | 2.0% |
| E-commerce | $6 | $0.30 | $6 | 1.5% |
| General / Other | $4 | $0.10 | $5 | 1.5% |
Frequently asked questions
How accurate is this monetisation calculator?+
It uses public industry benchmarks (Ezoic, Mediavine, AffStat reports). It's a reasonable ballpark for a typical site in each niche. Your actual results depend on traffic source, audience intent, ad placement, and offer quality.
Which monetisation method earns the most?+
For most niches a mix wins. Display ads scale with traffic, affiliate links pay best for high-intent topics (finance, SaaS, hosting), and lead generation pays the most per visitor when your audience matches a service provider's ideal customer.
How much traffic do I need to make money?+
With 10,000 monthly visitors in a mid-tier niche you can typically clear $200-$500/month with a well-built site. Below 1,000 visitors per month, focus on growth first — monetisation comes after.
Do I need all three methods turned on?+
No. Start with one (usually ads or affiliate) and add the others once traffic is steady. Layering them too early can hurt user experience and reduce overall earnings.
Is this calculator really free?+
Yes. No signup, no email gate, no upsell. If you want help building a site that hits these numbers, get in touch.